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Advertisements are playing an important role today as more and more companies are coming up with new products to meet growing demands of consumers. But in the process, they tend to deviate from ethics and fall under the “misleading ads” category, which has shaken the industry.

Archana Aroor, in conversation with Allan Collaco, secretary-general, the Advertising Standards Council of India (ASCI), a self-regulation mechanism body, explores more on the topic

The Union government is looking to set up a separate inter-ministerial committee for checking misleading ads? As a council member what would you suggest?
Yes, ASCI’s suggestion is that we have been self-regulating on ads, since 26 years. We are willing to work with the government to ensure that consumers’ interests are protected completely. For this, we have held a conference in New Delhi on Nov 17, 2011, to discuss the various issues and to look at the major challenges faced. What is being conveyed to us from the conference was that ASCI needed to look into the speed that it takes for checking misleading ads.

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The Expert’s Thought: Advertisements are everywhere. Consumers have a need and advertisements direct the consumer to the company that has a solution for their need.They cater to your physical senses and bend your mind to what is possible.

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