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India : Hype claims, face court

FSSAI initiates legal action against 15 top firms for declaring wrong nutritional value

In a first, the country’s top food regulator has initiated legal proceedings against as many as 15 top companies —  makers of some of the most popular food products — for exaggerated claims and misleading advertisements.

The move comes close on the heels of the UK banning the Kellog’s ‘Special K’ advertisement for “misleading women” about the calorific value of a typical bowl of the breakfast cereal.

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