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India: Check tobacco promotion, sales: Voluntary group to FSSAI

An anti-tobacco voluntary group Wednesday sought intervention of India’s food safety authority to check promotion and sales of tobacco products in the country as part of the public health policy.

HRIDAY (Health Related Information Dissemination Amongst Youth), in a letter to the Food Safety and Standards Authority of India (FSSAI) said tobacco products were being indirectly promoted in the country.

“The tobacco industry has been using indirect and surrogate means like sponsoring TV shows, cricket tournaments and award functions to promote products such as pan masala through their identical brand extensions.”

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