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FSSAI files cases against 15 F&B companies for misleading advertisement

In a bid to crack down on tall claims in the print and electronic media, the Food Safety and Standards Authority of India (FSSAI) has filed cases against 15 food and beverage companies, which have been found violating Section 24 of the Food Safety and Standards Act (FSSA), 2006 – which pertains to misleading advertisements – and the Food Safety and Standards (Packing and Labelling) Regulations (FSSR), 2011.

Nineteen top nutritional products marketed by 15 companies were found to have violated the rules and regulations, with claims that they make school children stronger and boost the stamina of sportspersons. The country’s apex food regulator has scrutinised the products and posted the names of the companies and products, along with the descriptions of their violations, on their website.

The errant companies are Heinz India Pvt. Ltd (Mumbai); Glaxo SmithKline Consumer Healthcare Ltd (Haryana); Emami Biotech Ltd (Kolkata); Marico Ltd (Mumbai); Hari Vegetable Products Ltd (Rajasthan); Trophic Wellness Pvt. Ltd (Mumbai); Kellogg’s India (Mumbai); Britannia Industries Ltd (Kolkata); Cadbury India Ltd (Mumbai); Today Tea Limited (Delhi); Abbott India Ltd (Mumbai); Dabur India Ltd (Delhi); Amway India Enterprises Pvt. Ltd (Noida); Hindustan Unilever Limited (Mumbai); and Rajdhani Flour Mills Ltd (Delhi).

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